WHERE BRANDS WIN

We’re your ultimate teammate in driving brand growth, connecting you with the most powerful dataset in sports — 45M+ loyal DICK’S Sporting Goods athletes — at the most critical moments in their shopping journey to turn your brand objectives into winning game plans.

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NO ONE KNOWS ATHLETES LIKE we do. No one has an audience like ours.

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no. 1

Sporting goods retailer in the US

45M+

Marketable DICK’S athletes

2B+

Annual engagements with DICK’S-owned channels

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meet athletes in the moments that move them.

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Solutions

01

Live Sports

Put your brand in the game with exclusive access to GameChanger, the #1 youth sports app, reaching millions of families during the moments that matter most.

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Exterior of a Dick's House of Sport store with red brick, black panels, and illuminated signage including a basketball and soccer ball graphic.

02

Stores

Leverage the power of physical presence with strategic in-store placements, digital signage, and experiential activations inside DICK’S Sporting Goods locations.

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03

Onsite

Connect with athletes actively shopping for their next win through premium, conversion-optimized placements on DICK'S.com and the DICK’S app.

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A family of three sitting on a beige couch, watching TV and smiling. The father holds a remote, the mother is sitting next to a young boy, with a bowl of popcorn nearby.

04

Offsite

Extend your reach beyond our walls with offsite media powered by our unmatched first-party data, giving you access to moments and mindsets you won't find anywhere else.

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NOT ON OUR SHELVES? NOT A PROBLEM.

200+ BRAND PARTNERS ACROSS EVERY INDUSTRY FROM SPORT TO CPG

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Insights

  • Empty black square, no visible objects or details.

    $12+

    ROAS for On

    Explore how On tapped into Sponsored Product Ads to protect their share of voice, fuel sales, and stay top-of-mind for athletes in motion.

    Read full On case study
  • Black cat sitting on a white surface with a decorative object and some greenery in the background

    $4+

    ROAS for Under Armour

    Learn more about how Under Armour harnessed our exclusive partnership with Roku to reach athletes at scale and close the loop on sales impact.

    Read full Under Armour case study
  • A clear glass filled with water placed on a white surface.

    12M+

    Impressions for Crocs

    Discover how Crocs captured attention at scale during back-to-school season, turning a 48-hour GameChanger takeover into over 12 million brand impressions.

    Read full Crocs case study
EXPLORE ALL CASE STUDIES
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YOUR LEGACY STARTS HERE.

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FAQs

  • No. We work with all brands, on our shelves or not. From powerhouse sports brands to household names in CPG, travel, QSR, and beyond, we help any brand win with our unmatched audience.

  • DICK’S Media is the retail media arm of DICK’S Sporting Goods.

  • Straight from the source: our first-party loyalty data. Our dataset is powered by DICK’S Sporting Goods purchase behavior data and engagements across our digital properties.

  • Not even close. We are a full-spectrum partner: tactical game-planning, high-impact creative production, 360° reach, next-gen measurement solutions and transformative insights. Our data is undefeated, revealing truths about current and future athletes to shape a strategy. But it’s our partnership in knowing how to turn that strategy into a game plan that delivers dynasty-building results.

  • No. Our dataset is exclusive to DICK’S Media.