DRIVING CATEGORY DOMINANCE WITH SPONsored product ads

Explore how On tapped into Sponsored Product Ads to protect their share of voice, fuel sales and stay top-of-mind for athletes in motion.

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ROAS

Objective

PROTECT CATEGORY LEADERSHIP

On set out to preserve their share of voice in the running shoe category amid increasing competition. Their goal: maintain strong visibility across the DICK’S Sporting Goods website and sustain an always-on presence that kept their product in front of high-intent shoppers.

Solution

SPONSORED PRODUCT ADS

DICK’S Media leveraged top-of-fold Sponsored Product Ad placements and precise keyword targeting to connect On with real-time athletes actively shopping online. By focusing on high-performing men’s and women’s running keywords, On maximized ROAS while ensuring their products remained visible to the most motivated buyers.

Results

$12.47

ROAS

12.7M+

Impressions

1.11%

Click-Through Rate

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ALWAYS-ON SPONSORED PRODUCT STRATEGIES ARE A POWERFUL WAY TO DEFEND CATEGORY LEADERSHIP. PRECISION KEYWORD TARGETING AND PREMIUM PLACEMENTS CAN BOTH PROTECT MARKET SHARE AND DELIVER MEASURABLE SALES GROWTH, ESPECIALLY IN COMPETITIVE CATEGORIES.

WHAT WE LEARNED

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