DRIVING SALES THROUGH MEASURABLE CTV AT SCALE

Learn more about how Under Armour harnessed our exclusive partnership with Roku to reach athletes at scale and close the loop on sales impact.

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$4.18

ROAS

Objective

reach athletes offsite and at scale

Under Armour set out to connect with DICK’S first-party audiences on connected TV, connecting with athletes across the funnel. Their priority: reach high-value athletes at scale and directly measure the impact of CTV ads on brand purchases at DICK’S Sporting Goods.

Solution

ctv reach + clean room measurement

Through our exclusive partnership with Roku, Under Armour combined Roku’s 90 million-household reach with precision targeting of past purchasers and in-market athletes. Clean room measurement then closed the loop, directly linking CTV ad exposure to in-store and online brand sales at DICK’S Sporting Goods.

Results

$4.18

ROAS

2.8M+

Athletes Reached

99%

Video Completion Rate

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under armour’s takeaway:

“ctv campaigns become exponentially more valuable when reach meets proof. combining premium audience scale with closed-loop measurement gives us the confidence to invest more in a channel that was previously difficult to prove roi on.”

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