REACH THE MOST ENGAGED AUDIENCE IN SPORTS.

Our audience is made up of passionate athletes. At DICK’S, we believe athletes aren’t just the ones who play — they’re the fans, families, and fierce competitors who power sports at every level. Only DICK’S Media can connect you with this audience from inspiration to performance, fueled by our unmatched first-party data.

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No one has an audience like ours.

45M+

Marketable athletes

They engage with us at every step of their athletic journey, giving us the deepest understanding of their behaviors, passions and decision-making moments.

30%

have been active dick’s customers for 10+ years

Our audience is fiercely loyal and trusts us more than anyone to equip them for success.

75%+

SHOP ACROSS MULTIPLE DEPARTMENTS

They shop broadly across our diverse assortment to support how they train, play and win.

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targeted
to Win

Athletes trust us more than anyone to equip them for success. They engage with us at every step of their athletic journey, giving us the deepest understanding of their behaviors, passions and decision-making moments, allowing us to build bespoke audiences perfectly calibrated to achieve your brand's goals. ​

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Hockey players celebrating a goal or play on the ice, wearing white jerseys with black, red, and white accents, and helmets with face cages. One player has the name 'HATTON' and number '10' on the back of his jersey. The players are gathered near the goal and appear to be congratulating each other.

YOUR LEGACY STARTS HERE.

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