OWNING THE MOMENT WITH GAMECHANGER
Discover how Crocs captured attention at scale during back-to-school season, turning a 48-hour GameChanger takeover into over 12 million brand impressions.
Objective
DRIVE BRAND IMPRESSIONS DURING PEAK season
Crocs set out to make back-to-school a moment of maximum impact. The goal was to engage high-intent athletes in an immersive, trusted environment, driving meaningful connection and scale during one of the brand’s most important seasons.
Solution
GAMECHANGER BRAND TAKEOVER
Together, we partnered on a GameChanger brand takeover that dominated the back-to-school window. Over a concentrated 48-hour period, Crocs deployed five creative versions across the GameChanger app and its social channels to keep the experience fresh and engagement high. By targeting the entire GameChanger user base, the takeover delivered massive visibility while capturing athlete attention at the exact moment they were ready to act.
CROC’s takeaway:
