Leading Back-to-school season with a multi-channel playbook
Learn how amplifying always-on efforts with a multi-channel surge drove high-value impact during peak season.
Objective
DRIVE BRAND VISIBILITY DURING A CROWDED SEASON
On set out to establish a dominant share of voice during the critical back-to-school window, ensuring they show up consistently across the moments that matter most to athletes and their families. By prioritizing seasonal visibility and aligning messaging to high-intent shopping behaviors, the objective was to not only reach scale but to influence consideration and purchase decisions at every stage of the athlete’s journey.
Solution
Multi-channel STRATEGY SPANNING ONSITE, OFFSITE, AND GAMECHANGER
To capitalize on peak back-to-school demand, On partnered with DICK'S Media to layer a high-impact multi-channel strategy on top of their always-on foundation of Onsite Display and Sponsored Products Ads. Offsite Display, Paid Social, and GameChanger were activated in concert to extend reach and reinforce messaging beyond DICK'S-owned environments, ensuring consistent visibility across the athlete journey. Creative was developed in partnership with our in-house services to ensure relevance and athlete-impact at every touchpoint. This coordinated approach delivered over 21.5 million impressions at a 4.5% average click-through rate, resulting in a $10.65 ROAS and demonstrating how a seasonal surge can unlock new opportunity across the multi-channel mix.
ON’S takeaway:
“INSERT TAKEAWAY QUOTE FROM ON”
