DRIVING AWARENESS WITH GAMECHANGER’S FIRST HOMEPAGE TAKEOVER
Learn how DICK’S Media and adidas partnered to engage youth sports families through GameChanger’s first-to-market homepage takeover during the FIFA World Cup.
Objective
REACHING SPORTS FAMILIES DURING SOCCER’S BIGGEST MOMENT
As excitement around the FIFA World Cup reached a peak, adidas set out to show up in a big way, meeting athletes, parents, coaches, and sports families where they were. The brand wanted to build awareness for its World Cup Collection and create a standout experience that would capture attention and drive engagement across the youth sports community.
Solution
EXCLUSIVE HOMEPAGE OWNERSHIP ON GAMECHANGER
As part of a broader DICK'S Media campaign, adidas became the first brand to activate a custom homepage takeover on GameChanger. The experience combined homepage ownership with video, branded placements, and shoppable product experiences, helping adidas connect with sports families where they actively engage with youth sports every day. Over a 14-day period, adidas owned 100% of the GameChanger homepage experience, reaching millions of engaged athletes, parents, coaches, and sports families while exceeding guaranteed delivery goals. The campaign demonstrated the power of premium placements within the DICK'S Sporting Goods ecosystem to drive both awareness and engagement.
GAMECHANGER OR ADIDAS takeaway:
“INSERT TAKEAWAY QUOTE”
