TURNING PEAK SEASON INTO MULTI-CHANNEL PERFORMANCE
DICK'S Media and Easton partnered to engage baseball and softball families across the youth sports ecosystem, driving reach, engagement, and conversion during peak Diamond season.
Objective
REACHING SPORTS FAMILIES h
Easton sought to drive consideration and conversion for its new Spring Break Collection at DICK'S by reaching youth athletes and their families during the most relevant moment of the season.
Solution
CONNECTING WITH ATHLETES ACROSS THE YOUTH SPORTS ECOSYSTEM
To connect with youth athletes, parents, coaches, and the broader youth sports community, Easton leveraged GameChanger during peak Diamond season, showing up in a sports-centered environment where families are already engaged around baseball and softball. GameChanger’s 9.8M Diamond users and 850K Diamond teams provided direct access to Easton’s core audience, making it an ideal channel to connect with active baseball and softball athletes at scale.
Easton also leveraged DICK’S first-party Baseball and Softball past purchasers across additional channels, including Meta to build engagement and Onsite Display to meet athletes at the point of purchase and drive conversion.
EASTON/DMN TAKE AWAY:
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