DRIVING INCREMENTAL SALES THROUGH IN-STORE TAKEOVERs
Learn how Adidas transformed the DICK’S House of Sport store environment into an immersive brand destination to drive measurable product engagement and incremental sales impact.
Objective
DRIVE ENGAGEMENT AND SALES FOR A HERO PRODUCT
Adidas set out to immerse athletes in the brand’s hero product across the in-store journey, influence consideration at the point of decision, and prove that premium in-store media can drive measurable, incremental product engagements and sales.
Solution
House OF SPORT PREMIUM DISPLAYS AND STATE-OF-THE-ART MEASUREMENT CAPABILITIES
DICK’S Media executed a full in-store takeover across DICK’S House of Sport stores, activating 37 premium placements throughout the in-store athlete journey, from mall window displays to checkout screens, category integrations, and the attention-commanding Seasonal Fashion Show space. In-store digital experiences were paired with Lift N’ Learn technology, enabling Adidas to measure product-level engagement. The result was over 14 hours of total product hold time, more than 7,000 product pickups driven by the activation, and a 39% incremental sales lift compared to House of Sport store locations that were not activated.
ADIDAS’ takeaway:
